Server-side tracking active— Bypassing ad blockers. 94.2% of conversions captured via S2S.
ROAS (30d)
3.2x
+12.3%vs last period
Server-Tracked Conversions
847
+23.1%vs last period
Reach → Checkout Rate
4.7%
+0.3%vs last period
Ad-Blocker Bypass Rate
94.2%
+2.1%vs last period
Channel Performance (Server-Side Data)
| Channel | Spend | Revenue | Conv. | ROAS | Checkout % |
|---|---|---|---|---|---|
YouTube Organic | $0 | $42,300 | 312 | ∞ | 6.2% |
Reddit Paid | $3,200 | $14,800 | 89 | 4.6x | 3.8% |
Instagram Paid | $5,100 | $12,400 | 73 | 2.4x | 2.1% |
Email (Klaviyo) | $89 | $28,900 | 198 | 324.7x | 8.4% |
Blog Organic | $0 | $18,700 | 145 | ∞ | 5.1% |
Discord Referral | $0 | $9,200 | 62 | ∞ | 7.3% |
Conversion Funnel
Reach Checkout to Purchase: 46.0%
Impressions
245,000
Page Visits
18,400-92.5%
Product View
9,200-50.0%
Add to Cart
3,100-66.3%
Reach Checkout
1,840-40.6%
Purchase
847-54.0%
Checkout to Purchase drop-off
54% of users who reach checkout do not complete purchase. Investigate payment friction and shipping cost visibility.
Organic vs Paid: The Real Numbers
Server-side tracked revenue attribution (30d)
YouTube Organic
$42,300
312 conversions · $0 spend
+18.4% vs last period
Instagram Paid
$12,400
73 conversions · $5,100 spend
-8.2% vs last period
Reddit Paid
$14,800
89 conversions · $3,200 spend
+31.2% vs last period