Propose, approve, and track marketing ideas
Targeted campaign in r/simracing and r/iRacing showcasing Beyond 2's 116 FOV and 107g weight advantage for marathon sim sessions. Leverage existing user testimonials about neck strain elimination.
3-part blog series profiling VRChat power users and their Beyond setups. Follow the format of the existing VRChat blog post with real user quotes, focusing on full body tracking and social presence.
4-email drip campaign for existing Beyond 1 owners explaining the upgrade path to 2e. Focus on DFR as a 'GPU upgrade' (RTX 4090 to 5090 equivalent). Each email has one clear CTA.
Server-side tracked landing page for GDC attendees who visited the booth. Retarget with Beyond 2 demo booking flow. Measure conversions with server-to-server attribution.
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